Time Management III

We’ve been talking about the myth of time management and the not-so-mythical twin villains, Ima Timewaster and Busy B. Interruptus. It’s not time we must manage, remember, but our activities; and these girls are adept at tricking us into running down the clock with fruitless pursuits.


Alertness to their wicked ways is the first step toward thwarting their plans. Here are a three other tools:

Plan your attack.  In other words, prioritize.

If you’ve set short- and long-term goals, you’ve already begun. But it needs to be done on a micro-term basis as well. That is, daily. 

Set aside the first part of each morning for a fortifying round of planning, and let no one and nothing interrupt you. Reviewing your progress to date, set your daily agenda accordingly. Schedule your most demanding tasks for your most productive time—and you know better than anyone else when that is. Are you a morning person? Do you get a burst of energy at 3:00 pm? Does your brain function at peak efficiency between 10 and 11:30 am? Whenever you’re sharpest, that’s the best slot for your biggest challenges and creative endeavors.

Delegate. One of the unmanageable aspects of time is the fact that, no matter how you try, you can’t make it stretch. Work wisely with the hours you have, but don’t try to do the impossible. Sometimes, not everything will fit in your schedule.

Being your own boss is one thing, but you don’t need to be your own secretary, accountant, publicist, and customer service department as well. What’s your particular area of expertise? Why did you establish this business? Probably it had something to do with something you love, something that no one else can do like you. If that’s the basis of your company, then that’s likely the work you should be focusing on—it gives you the best return on your investment.

Is your day filled with drudge tasks, necessary duties that detract from your main purpose, or mundane things that others might be more efficient at than you? Those are the tasks you should outsource. Yes, you’ll have to pay someone to do them; but it will free you to pursue the real money-making operation of your business. For financial as well as emotional purposes, delegating makes good, practical sense.

Be consistent. Nobody likes to feel stuck in a rut, but it’s good to establish a routine. Most of us go to bed and get up about the same time each day and take our meals on a fairly regular schedule; it’s good for our minds and our bodies. Similarly, it’s good for our business to establish a routine and to stick with it. Put systems in place and keep them running smoothly.

You’ll be more productive on a daily basis and will be able to get through crises with a minimum of panic.

Putting these three concepts into practice can send Ima Timewaster and her Busy B. sister out into the cold, looking for someone else’s time to disrupt. Don’t bother to wave goodbye; just say good riddance!